Stanley Coffie

Ghana Institute of Management and Public Administration

Publishing since 2013, latest 2026

Marketing
Organizational Behavior and Human Resource Management
Sociology and Political Science
Strategy and Management
Business and International Management
Accounting

Publications: 152013–2026
Citations: 328to those papers
h-index: 8i10-index 7
Field-weighted impact: 5.021.00 is the world average
World top 10%: 47%7 of 15 scored papers
Open access: 13%2 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Every institution they have given on a paper.

Publications

15 in all

Leadership styles and job satisfaction: Bibliometric and scientometric analysis
2026Social Sciences & Humanities OpenJournalOpen accessCorresponding2 citations10.1016/j.ssaho.2026.102643
Research and publication practices of business school faculty in Ghana: a social practice perspective
2025Studies in Higher Education

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing960%
Organizational Behavior and Human Resource Management853%
Sociology and Political Science427%
Strategy and Management427%
Business and International Management320%
Accounting213%
Anthropology17%
Artificial Intelligence17%
Demography17%
Human Factors and Ergonomics17%

Physical Sciences
Social Sciences

Topics most written on

Customer Service Quality and Loyalty6
Consumer Behavior in Brand Consumption and Identification5
Digital Marketing and Social Media4
Consumer Retail Behavior Studies3
Innovation and Socioeconomic Development3
Innovation and Knowledge Management2
Marketing and Advertising Strategies2
Service and Product Innovation2
Accounting Education and Careers1
Business Strategies and Innovation1
Corporate Finance and Governance1
Corporate Identity and Reputation1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

60% of their papers have a co-author abroad

papers co-written1223344Home

Most frequent partner countries

United States5
United Kingdom5
South Africa2
Greece2
Nigeria1

Papers with at least one author in that country.

Institutions written with most

University of North TexasUS5 papers
Kingston University LondonGB2 papers
University of HertfordshireGB2 papers
University of PiraeusGR2 papers
University of GhanaGH2 papers
University of Professional StudiesGH2 papers
University of the WitwatersrandZA2 papers
University of DerbyGB1 paper
Ghana Communication Technology UniversityGH1 paper
Pan-Atlantic UniversityNG1 paper

Where they publish

Journal of Strategic Marketing4
Palgrave studies of marketing in emerging economies2
Africa Journal of Management1
Developments in marketing science: proceedings of the Academy of Marketing Science1
Industrial Marketing Management1
International Journal of Bank Marketing1

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth2
9Industry, innovation and infrastructure2
16Peace, justice and strong institutions2
17Partnerships for the goals2

Most cited

Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry
International Journal of Bank Marketing
2019178 citationsWorld top 10%
A review of the relationships and impact of market orientation and market positioning on organisational performance
Journal of Strategic Marketing17
201339 citationsWorld top 10%
Positioning strategies for branding services in an emerging economy

Positioning strategies for B2B service markets

2022Industrial Marketing ManagementJournalSenior authorCorresponding19 citations10.1016/j.indmarman.2022.09.010

Marketing Communications in Emerging Economies: Conclusions and Recommendations

2022Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding3 citations10.1007/978-3-030-81337-6_12

Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence

2022Palgrave studies of marketing in emerging economiesBook chapterCorresponding0 citations10.1007/978-3-030-81337-6_1

Positioning strategies for branding services in an emerging economy

2018Journal of Strategic MarketingJournalFirst authorCorresponding20 citations10.1080/0965254x.2018.1500626

A review and evaluation of market orientation research in an emerging African economy

2018Journal of Strategic MarketingJournalFirst authorCorresponding7 citations10.1080/0965254x.2018.1555546

An Exploration of Managerial Views on Positioning Services in Ghana

2016Journal of African BusinessJournalFirst authorCorresponding12 citations10.1080/15228916.2016.1185878

Strategic prescriptive theories in the business context of an emerging economy

2016Journal of Strategic MarketingJournalFirst authorCorresponding8 citations10.1080/0965254x.2016.1240217

Congruence in The Positioning of Service Brands: An Empirical Examination

2015Developments in marketing science: proceedings of the Academy of Marketing ScienceBook chapterSenior author0 citations10.1007/978-3-319-24184-5_71

Alternative Positioning Strategies for Services in Ghana

2014Thunderbird International Business ReviewJournalFirst authorCorresponding20 citations10.1002/tie.21652

Journal of African Business1

Journal of Product & Brand Management1

How it can be read

13% free to read

Gold 1 · 7%In an open-access journal
Hybrid 1 · 7%Open in a subscription journal
Closed 13 · 87%Behind a paywall

Who funds it

1 of 15 papers name a funder

Strategic Research Council1

Journal of Strategic Marketing

Alternative Positioning Strategies for Services in Ghana

Thunderbird International Business Review

201420 citationsWorld top 10%

Positioning strategies for B2B service markets

Industrial Marketing Management9

202219 citations