Book chapter · Book chapter · 2015

Congruence in The Positioning of Service Brands: An Empirical Examination

Developments in marketing science: proceedings of the Academy of Marketing Science

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 11th percentileby citations, against works of its field and year
Authors: 4from 3 institutions

Authors

4 authors across 3 institutions in 3 countries