Book chapter · Book chapter · 2022

Marketing Communications in Emerging Economies: Conclusions and Recommendations

Stanley Coffie, Thomas Anning‐Dorson, Robert Ebo Hinson, Genevieve Bosah, Albert Anani-Bossman

Palgrave studies of marketing in emerging economies

• Closed access
• World top 10%
• International · 3 countries

Go to the publisher10.1007/978-3-030-81337-6_12