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Alternative Positioning Strategies for Services in Ghana · Peerford

Article · Journal · 2014

Alternative Positioning Strategies for Services in Ghana

Stanley Coffie, Nana Owusu‐Frimpong

Thunderbird International Business Review

Closed access
World top 10%

Go to the publisher 10.1002/tie.21652

Citations: 20from other works
Field-weighted impact: 2.781.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 2from 1 institution

Authors

2 authors

Stanley CoffieFirst authorCorresponding
- Ghana Institute of Management and Public Administration (GH)
Nana Owusu‐FrimpongSenior author
- Ghana Institute of Management and Public Administration (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Customer Service Quality and LoyaltyTopic
Consumer Retail Behavior StudiesTopic

Consumer Behavior in Brand Consumption and Identification

Topic