Nana Owusu‐Frimpong

University of Professional Studies

Publishing since 2009, latest 2026

Marketing
Organizational Behavior and Human Resource Management
Business and International Management
Sociology and Political Science
Accounting
Food Science

Publications: 192009–2026
Citations: 930to those papers
h-index: 12i10-index 13
Field-weighted impact: 8.881.00 is the world average
World top 10%: 68%13 of 19 scored papers
Open access: 21%4 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Every institution they have given on a paper.

Publications

19 in all

Virtue-Based Sustainable Marketing Systems: An Aristotelian Framework for Societal Flourishing
2026Journal of MacromarketingJournalSenior author0 citations10.1177/02761467261467885
Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse
2025Administrative SciencesJournalOpen access

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing1474%
Organizational Behavior and Human Resource Management737%
Business and International Management421%
Sociology and Political Science421%
Accounting316%
Food Science211%
General Decision Sciences211%
General Health Professions211%
Management Science and Operations Research211%
Strategy and Management211%

Health Sciences
Life Sciences
Social Sciences

Topics most written on

Customer Service Quality and Loyalty7
Consumer Behavior in Brand Consumption and Identification6
Consumer Retail Behavior Studies4
Digital Marketing and Social Media4
Innovation and Socioeconomic Development4
Service and Product Innovation4
Consumer Market Behavior and Pricing3
Environmental Sustainability in Business3
Islamic Finance and Banking Studies3
Decision-Making and Behavioral Economics2
Food Waste Reduction and Sustainability2
Adolescent Sexual and Reproductive Health1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

63% of their papers have a co-author abroad

papers co-written1245679Home

Most frequent partner countries

United Kingdom10
Greece5
United States2
Portugal2
Nigeria2
South Africa1

Papers with at least one author in that country.

Institutions written with most

Ghana Institute of Management and Public AdministrationGH12 papers
University of GhanaGH7 papers
University of East LondonGB5 papers
University of MacedoniaGR4 papers
London Metropolitan UniversityGB4 papers
University of North TexasUS2 papers
Polytechnic Institute of Cávado and AvePT2 papers
Edinburgh Napier UniversityGB2 papers
International Hellenic UniversityGR2 papers
Nigerian Defence AcademyNG2 papers

Where they publish

International Journal of Bank Marketing3
Journal of Retailing and Consumer Services2
Administrative Sciences1
Communicatio1
Future Business Journal1
International Journal of Nonprofit and Voluntary Sector Marketing1

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure2
16Peace, justice and strong institutions2
17Partnerships for the goals2
3Good health and well-being1
5Gender equality1
6Clean water and sanitation1
13Climate action1
15

Most cited

The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective
The Journal of Marketing Theory and Practice
2019257 citationsWorld top 10%
Market orientation, learning orientation and business performance
International Journal of Bank Marketing9
2016154 citationsWorld top 10%
Service experiences and dyadic value co-creation in healthcare service delivery: a CIT approach

Consumer attitudes: drivers of unlawful disposal of solid waste products

2023International Journal of Sustainable EngineeringJournalOpen accessSenior author2 citations10.1080/19397038.2023.2281934

How Consumers’ Make Purchase Decisions with the Use of Reference Points

2020Journal of Marketing and Consumer ResearchJournalOpen access3 citations10.7176/jmcr/68-05

Evaluating individual level antecedents and consequences of social media use in Ghana

2017Technological Forecasting and Social ChangeJournalSenior author70 citations10.1016/j.techfore.2017.06.023

Market orientation, learning orientation and business performance

2016International Journal of Bank MarketingJournal154 citations10.1108/ijbm-04-2015-0057

Why we buy? Modeling consumer selection of referents

2014Journal of Retailing and Consumer ServicesJournal30 citations10.1016/j.jretconser.2014.09.004

Alternative Positioning Strategies for Services in Ghana

2014Thunderbird International Business ReviewJournalSenior author20 citations10.1002/tie.21652

Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

2013International Journal of Nonprofit and Voluntary Sector MarketingJournalSenior author10 citations10.1002/nvsm.1470

Brands and service‐quality perception

2011Marketing Intelligence & PlanningJournal27 citations10.1108/02634501111129248

Key motivations for bank patronage in Ghana

2009International Journal of Bank MarketingJournal54 citations10.1108/02652320910979898

International Journal of Sustainable Engineering

Journal of Business Research1

How it can be read

21% free to read

Diamond 1 · 5%Free to read and to publish
Gold 2 · 11%In an open-access journal
Hybrid 1 · 5%Open in a subscription journal
Closed 15 · 79%Behind a paywall

Who funds it

1 of 19 papers name a funder

University of Ghana Business School1

Journal of Service Theory and Practice

2015103 citationsWorld top 10%

Evaluating individual level antecedents and consequences of social media use in Ghana

Technological Forecasting and Social Change

201770 citationsWorld top 10%

An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa

International Journal of Bank Marketing5

201170 citationsWorld top 10%