Article · Journal · 2026

Virtue-Based Sustainable Marketing Systems: An Aristotelian Framework for Societal Flourishing

Theodore Tarnanidis, Sonny Nwankwo, Vijaya Kittu Manda, Bruno Sousa, Nana Owusu‐Frimpong

Journal of Macromarketing

• Closed access
• International · 4 countries

Go to the publisher10.1177/02761467261467885