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Why we buy? Modeling consumer selection of referents · Peerford

Article · Journal · 2014

Why we buy? Modeling consumer selection of referents

Theodore Tarnanidis, Nana Owusu‐Frimpong, Sonny Nwankwo, Maktoba Omar

Journal of Retailing and Consumer Services

Closed access
World top 10%
International · 3 countries

Go to the publisher 10.1016/j.jretconser.2014.09.004

Citations: 30from other works
Field-weighted impact: 5.631.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 4from 4 institutions

Authors

4 authors across 4 institutions in 3 countries

Theodore TarnanidisFirst authorCorresponding
Nana Owusu‐Frimpong
- Ghana Institute of Management and Public Administration (GH)
as printed: Nana Owusu-Frimpong
Sonny Nwankwo
Maktoba OmarSenior author

Development goals

16Peace, justice and strong institutions

Countries on it

United Kingdom
Ghana
Greece

Also on it

Edinburgh Napier Universityeducation · GB
University of East Londoneducation · GB
University of Macedoniaeducation · GR

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and IdentificationTopic
Consumer Market Behavior and PricingTopic
Wine Industry and TourismTopic