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Positioning strategies for branding services in an emerging economy · Peerford

Article · Journal · 2018

Positioning strategies for branding services in an emerging economy

Journal of Strategic Marketing

Closed access

Go to the publisher 10.1080/0965254x.2018.1500626

Citations: 20from other works
Field-weighted impact: 1.831.00 is the world average for its field and year
Among its field: 88th percentileby citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

Stanley CoffieFirst authorCorresponding
- Ghana Institute of Management and Public Administration (GH)

Development goals

16Peace, justice and strong institutions

Country

Ghana

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and IdentificationTopic
Digital Marketing and Social MediaTopic
Customer Service Quality and Loyalty

Topic