Article · Journal · 2013

A review of the relationships and impact of market orientation and market positioning on organisational performance

Charles Blankson, Kirsten Cowan, John Crawford, Stavros Kalafatis, Jaywant Singh, Stanley Coffie

Journal of Strategic Marketing

• Closed access
• World top 10%
• International · 3 countries

Go to the publisher10.1080/0965254x.2013.804857