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Positioning strategies for B2B service markets · Peerford

Article · Journal · 2022

Positioning strategies for B2B service markets

Paul Mensah Agyei, Franklyn Manu, Stanley Coffie

Industrial Marketing Management

Closed access

Go to the publisher 10.1016/j.indmarman.2022.09.010

Citations: 19from other works
Field-weighted impact: 2.321.00 is the world average for its field and year
Among its field: 88th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country

Paul Mensah AgyeiFirst author
- Ghana Institute of Management and Public Administration (GH)
- University of Cape Coast (GH)
Franklyn Manu
- Ghana Institute of Management and Public Administration (GH)
Stanley CoffieSenior authorCorresponding
- Ghana Institute of Management and Public Administration (GH)

Development goals

9Industry, innovation and infrastructure

Country

Ghana

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and IdentificationTopic
Customer Service Quality and LoyaltyTopic
Digital Marketing and Social MediaTopic