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An Exploration of Managerial Views on Positioning Services in Ghana · Peerford

Article · Journal · 2016

An Exploration of Managerial Views on Positioning Services in Ghana

Journal of African Business

Closed access
World top 10%

Go to the publisher 10.1080/15228916.2016.1185878

Citations: 12from other works
Field-weighted impact: 2.381.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

Stanley CoffieFirst authorCorresponding
- Ghana Institute of Management and Public Administration (GH)

Development goals

9Industry, innovation and infrastructure

Country

Ghana

Fields

A work can sit in several, each with a score

Customer Service Quality and LoyaltyTopic
Consumer Retail Behavior StudiesTopic
Service and Product Innovation

Topic