Robert Ebo Hinson

Ghana Communication Technology University

Publishing since 2004, latest 2026

Sociology and Political Science
Strategy and Management
Marketing
Organizational Behavior and Human Resource Management
Business and International Management
Information Systems and Management

In their own words

Marketing
Business Management
CSR and Sustainability
Communication Technology

Publications: 3112004–2026
Citations: 5,876to those papers
h-index: 39i10-index 135
Field-weighted impact: 4.211.00 is the world average
World top 10%: 47%92 of 194 scored papers
Open access: 23%45 of the 195 whose access is recorded

23 other works — preprints, datasets and the like — are listed but not counted.

Google Scholar shows 9,134 citations, h-index 53 and i10-index 151 (5,663 citations and h-index 40 since 2021), as of October 12, 2026. It also counts theses, books and web pages, so it runs higher.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Publications

311 in all

The Future of Entrepreneurship in Africa: Cross-Sectoral Perspectives Post COVID-19
2023CRC PressReportFirst author1 citation
Policy and Managerial Implications for Entrepreneurial Practice in Africa
2023The Future of Entrepreneurship in Africa: Cross-Sectoral Perspectives Post COVID-19Journal0 citations
Introduction to Africa's entrepreneurial landscape

Download CV:PDFWord

Citations received each year

PeerfordGoogle Scholar

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Sociology and Political Science6019%
Strategy and Management5919%
Marketing4514%
Organizational Behavior and Human Resource Management4314%
Business and International Management3511%
Information Systems and Management3210%
Media Technology279%
Management of Technology and Innovation258%
Communication237%
Economics and Econometrics217%

Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media35
Innovation and Socioeconomic Development34
Customer Service Quality and Loyalty32
ICT Impact and Policies27
Technology Adoption and User Behaviour27
Corporate Social Responsibility Reporting19
Entrepreneurship Studies and Influences18
Consumer Behavior in Brand Consumption and Identification17
Knowledge Management and Sharing15
Diverse Aspects of Tourism Research14
Environmental Sustainability in Business14
Microfinance and Financial Inclusion11

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

76% of their 195 papers with recorded affiliations have a co-author abroad

papers co-written234681538Home

Most frequent partner countries

South Africa76
United Kingdom45
Nigeria38
United States33
Australia15
Rwanda15
Denmark8
United Arab Emirates7

Papers with at least one author in that country.

Institutions written with most

University of GhanaGH165 papers
University of the Free StateZA37 papers
Pan-Atlantic UniversityNG33 papers
University of Professional StudiesGH30 papers
University of the WitwatersrandZA17 papers
University of KigaliRW15 papers
Presbyterian University, GhanaGH14 papers
Drake UniversityUS13 papers
Olabisi Onabanjo UniversityNG12 papers
University of GreenwichGB11 papers

Where they publish

Palgrave studies of marketing in emerging economies23
Palgrave studies of public sector management in Africa18
CRC Press9
African Journal of Business and Economic Research7
International Journal of Bank Marketing6
Springer International Publishing5

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth38
17Partnerships for the goals31
9Industry, innovation and infrastructure15
16Peace, justice and strong institutions10
10Reduced inequalities8
4Quality education3
5Gender equality3
1

Most cited

Mobile money as a driver of digital financial inclusion
Technological Forecasting and Social Change10
2022203 citationsWorld top 10%Open access · Hybrid
Transforming agribusiness in developing countries: SDGs and the role of FinTech
Current Opinion in Environmental Sustainability
2019190 citationsWorld top 10%Open access · Hybrid
Service innovation and customer satisfaction: the role of customer value creation

Every institution they have given on a paper.

2023The future of entrepreneurship in AfricaJournal3 citations

Mobile money as a driver of digital financial inclusion

2022Technological Forecasting and Social ChangeJournalOpen accessSenior author203 citations10.1016/j.techfore.2022.122158

Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction

2022Palgrave studies of marketing in emerging economiesBook chapterOpen access23 citations10.1007/978-3-030-82572-0_1

Entrepreneurial strategic posture and new technology ventures in an emerging economy

2022International Journal of Entrepreneurial Behaviour & ResearchJournalOpen access16 citations10.1108/ijebr-10-2021-0816

COVID ‐19 pandemic, vaccine nationalism and counterfeit products: Discourse and emerging research themes

2022Thunderbird International Business ReviewJournalOpen accessSenior author14 citations10.1002/tie.22302

Exploring customer stewardship behaviors in service firms

2022European Business ReviewJournalSenior author14 citations10.1108/ebr-09-2021-0203

Green Brand Equity in an Emerging Economy: Ghana in Perspective

2022Palgrave studies of marketing in emerging economiesBook chapterSenior authorCorresponding6 citations10.1007/978-3-030-82572-0_9

Ethical Social Media Marketing in Africa

2022Palgrave studies of marketing in emerging economiesBook chapterFirst author3 citations10.1007/978-3-030-93499-6_2

Ethics and Accountable Governance in Africa: An Introduction

2022Palgrave studies of public sector management in AfricaBook chapterSenior author3 citations10.1007/978-3-030-95394-2_1

Marketing Communications in Emerging Economies: Conclusions and Recommendations

2022Palgrave studies of marketing in emerging economiesBook chapter3 citations10.1007/978-3-030-81337-6_12

Ethics and Accountable Governance in Africa's Public Sector, Volume II

2022Palgrave studies of public sector management in AfricaBookSenior author1 citation10.1007/978-3-031-04325-3

Leadership and Policy Implementation for Good Governance in Africa

2022Palgrave studies of public sector management in AfricaBook chapterSenior author2 citations10.1007/978-3-031-04325-3_1

Digital Channels Catalysing Businesses in Fast-Expanding African Markets

2022Palgrave studies of marketing in emerging economiesBook chapter1 citation10.1007/978-3-030-83909-3_2

Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory

2022Palgrave studies of marketing in emerging economiesBook chapterSenior author1 citation10.1007/978-3-030-81337-6_8

Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence

2022Palgrave studies of marketing in emerging economiesBook chapterCorresponding0 citations10.1007/978-3-030-81337-6_1

Banking the Cocoa Farmer in Ghana: The Role of Mobile Technology

2022Palgrave studies of marketing in emerging economiesBook chapterFirst author0 citations10.1007/978-3-030-83909-3_8

Digital Service Delivery in Africa: An Introduction

2022Palgrave studies of marketing in emerging economiesBook chapter0 citations10.1007/978-3-030-83909-3_1

Accountable Governance and Ethical Practice in Africa’s Public Sector: Mapping a Path for the Future

2022Palgrave studies of public sector management in AfricaBook chapterSenior author0 citations10.1007/978-3-030-95394-2_10

Conflict of Interest in Public Sector Organisations in Africa: Reflections on the Ghanaian, South-African and Kenyan Situation

2022Palgrave studies of public sector management in AfricaBook chapterSenior authorCorresponding0 citations10.1007/978-3-030-95394-2_3

Achieving Responsible Leadership and Governance in Africa’s Public Institutions

2022Palgrave studies of public sector management in AfricaBook chapterSenior author0 citations10.1007/978-3-031-04325-3_10

Digital Business in Africa: Social Media and Related Technologies—An Introduction

2022Palgrave studies of marketing in emerging economiesBook chapterSenior author3 citations10.1007/978-3-030-93499-6_1

Marketing Communications and Brand Development: An Introduction

2022Palgrave studies of marketing in emerging economiesBook chapter1 citation10.1007/978-3-030-88678-3_1

Digital Tools and Platforms as the New Marketplace: Driving Digital Business in Africa

2022Palgrave studies of marketing in emerging economiesBook chapter1 citation10.1007/978-3-030-93499-6_13

Bank Brand Avoidance: Service Perspectives from Nigeria and Ghana

2022Palgrave studies of marketing in emerging economiesBook chapterSenior author0 citations10.1007/978-3-030-88678-3_4

The relationship between social interactions, trust, business network, external knowledge access and performance: a study of SMEs in Ghana

2022VINE Journal of Information and Knowledge Management SystemsJournalSenior author30 citations

Does corporate social responsibility enhance political marketing?

2022Journal of Nonprofit & Public Sector MarketingJournalSenior author22 citations

The African Creative Industry in a Free Trade Area.

2022In The Creative Industries and International Business Development in Africa …ReportSenior author0 citations

Leadership and Policy Implementation

2022Ethics and Accountable Governance in Africa's Public Sector, Volume II: Mapping a Path for the FutureJournalSenior author0 citations

plotting a way forward for service research in and out of Africa

2022Journal of Services MarketingJournal10 citations

Conceptual Issues and Empirical Evidence

2022Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical EvidenceJournal0 citations

Challenges and Opportunities of Africa's Creative Industries

2022The creative industries and international business development in AfricaJournalSenior author4 citations

Value co-creation of places and spaces in Africa’s creative hubs

2022The Creative Industries and International Business Development in AfricaJournalSenior author7 citations

Information Development4

How it can be read

23% free to read, of the 195 recorded

Diamond 4 · 1%Free to read and to publish
Gold 12 · 4%In an open-access journal
Hybrid 9 · 3%Open in a subscription journal
Bronze 6 · 2%Free to read, no open licence
Green 14 · 5%A copy in a repository
Closed 150 · 48%Behind a paywall
Unknown 116 · 37%Not recorded by the source

Who funds it

4 of 311 papers name a funder

University of Ghana2
University of Ghana Business School2
Nederlandse Organisatie voor Wetenschappelijk Onderzoek1

11Sustainable cities and communities2

12Responsible consumption and production2

3Good health and well-being1

European Journal of Innovation Management9

2017181 citationsWorld top 10%

Corporate social responsibility (CSR) perspectives of leading firms in Ghana

Corporate Governance17

2007174 citationsWorld top 10%