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Ethical Social Media Marketing in Africa · Peerford

Book chapter · Book chapter · 2022

Ethical Social Media Marketing in Africa

Robert Ebo Hinson, Kojo Kakra Twum, Eugene Arhin

Palgrave studies of marketing in emerging economies

Closed access
World top 10%
International · 2 countries

Go to the publisher 10.1007/978-3-030-93499-6_2

Citations: 3from other works
Field-weighted impact: 3.441.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 2 countries

Robert Ebo HinsonFirst author
- University of Kigali (RW)
as printed: Robert E. Hinson
Kojo Kakra TwumCorresponding
- Presbyterian University, Ghana (GH)
Eugene ArhinSenior author

Countries on it

Ghana
Rwanda

Fields

A work can sit in several, each with a score

Sexuality, Behavior, and TechnologyTopic

Digital Marketing and Social MediaTopic

Hate Speech and Cyberbullying DetectionTopic