Kojo Kakra Twum

Presbyterian University, Ghana

Publishing since 2020, latest 2026

Communication
Sociology and Political Science
Marketing
Political Science and International Relations
Strategy and Management
Information Systems and Management

Publications: 412020–2026
Citations: 475to those papers
h-index: 9i10-index 9
Field-weighted impact: 4.011.00 is the world average
World top 10%: 44%18 of 41 scored papers
Open access: 2%1 papers free to read

2 other works — preprints, datasets and the like — are listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Career

On their papers

Every institution they have given on a paper.

Publications

41 in all

From job seekers to job creators: modelling the impact of entrepreneurship education, entrepreneurial intention on entrepreneurial action in technical institutions
2026Education Innovations Systems and Future LearningJournalOpen access0 citations10.1108/eisfl-12-2025-0074
The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework

Download CV:PDFWord

Sociology and Political Science1332%

Political Science and International Relations820%

Strategy and Management820%

Information Systems and Management717%

Media Technology512%

Organizational Behavior and Human Resource Management512%

Artificial Intelligence410%

Management Information Systems410%

Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media10
Knowledge Management and Sharing9
E-Government and Public Services8
Technology Adoption and User Behaviour7
ICT Impact and Policies5
Consumer Behavior in Brand Consumption and Identification4
Corporate Social Responsibility Reporting4
Entrepreneurship Studies and Influences4
Marketing and Advertising Strategies4
Corporate Identity and Reputation3
Customer Service Quality and Loyalty3
Innovation and Socioeconomic Development3

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

56% of their papers have a co-author abroad

papers co-written12346712Home

Most frequent partner countries

United States13
South Africa12
United Arab Emirates6
Nigeria6
United Kingdom2
Czechia1
Australia1
Rwanda1

Papers with at least one author in that country.

Institutions written with most

University of Cape CoastGH14 papers
Drake UniversityUS11 papers
Ghana Communication Technology UniversityGH10 papers
University of GhanaGH8 papers
University of the WitwatersrandZA8 papers
Skyline University CollegeAE6 papers
Pan-Atlantic UniversityNG6 papers
University of Professional StudiesGH4 papers
University of the Free StateZA3 papers
University of Skills Training and Entrepreneurial DevelopmentGH2 papers

Where they publish

Palgrave studies of public sector management in Africa18
Palgrave studies of marketing in emerging economies6
Journal of Science and Technology Policy Management2
Sustainable development goals series2
Advances in library and information science (ALIS) book series1
CSR, sustainability, ethics & governance1
Education Innovations Systems and Future Learning1
Entrepreneurship Education1

How it can be read

2% free to read

Hybrid 1 · 2%Open in a subscription journal
Closed 40 · 98%Behind a paywall

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth9
17Partnerships for the goals7
10Reduced inequalities4
9Industry, innovation and infrastructure2
16Peace, justice and strong institutions2
3Good health and well-being1
4Quality education1
12Responsible consumption and production1

Palgrave studies of marketing in emerging economies

Catalysts for Social Media Adoption in the Public Sector in Africa

2023Palgrave studies of public sector management in AfricaBook chapter2 citations10.1007/978-3-031-22642-7_4

Public Sector Marketing Communications, Volume II

2023Palgrave studies of public sector management in AfricaBook1 citation10.1007/978-3-031-17863-4

Social Media and E-Government Services in Africa

2023Palgrave studies of public sector management in AfricaBook chapter1 citation10.1007/978-3-031-22642-7_6

Public Service Advertising and Celebrity Endorsement in Ghana

2023Palgrave studies of public sector management in AfricaBook chapterSenior author1 citation10.1007/978-3-031-17863-4_2

Democracy and Use of Social Media by Public Sector Organisations in Africa

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_5

Social Media and Africa's Public Sector

2023Palgrave studies of public sector management in AfricaBook0 citations10.1007/978-3-031-22642-7

The Way Forward for the Use of Social Media in the Public Sector in Africa

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_7

Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_3

Exploring Facets of Africa’s Public Sector’s Dance with Social Media

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_2

Overview of Social Media and Africa’s Public Sector

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_1

Conclusion: Towards Effective Public Sector Marketing Communications in Africa

2023Palgrave studies of public sector management in AfricaBook chapterSenior author0 citations10.1007/978-3-031-17863-4_11

An Introduction to Public Sector Marketing Communications: Traditional and Digital Perspectives

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-17863-4_1

Ethical Social Media Marketing in Africa

2022Palgrave studies of marketing in emerging economiesBook chapterCorresponding3 citations10.1007/978-3-030-93499-6_2

Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and Requirements

2022Palgrave studies of public sector management in AfricaBook chapterSenior author1 citation10.1007/978-3-031-07293-2_8

Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19

2022Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding3 citations10.1007/978-3-030-81337-6_5

Library Consumer Engagement Practices

2022Advances in library and information science (ALIS) book seriesBook chapterFirst author2 citations10.4018/978-1-7998-8942-7.ch012

Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector

2022Palgrave studies of public sector management in AfricaBook chapter1 citation10.1007/978-3-031-07293-2_10

Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries

2022Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding0 citations10.1007/978-3-030-81337-6_10

Public Sector Marketing Communications Volume I

2022Palgrave studies of public sector management in AfricaBookSenior author0 citations10.1007/978-3-031-07293-2

Introduction to Public Sector Marketing Communications in Africa

2022Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-07293-2_1

Green Consumer Behaviour

2021Palgrave studies of marketing in emerging economiesBook chapterSenior author9 citations10.1007/978-3-030-74065-8_4

Enhancing Public Sector Quality Performance Using Total Quality Management in Developing Economies

2021Palgrave studies of public sector management in AfricaBook chapterFirst author9 citations10.1007/978-3-030-77181-2_9

Green Integrated Marketing Communication

2021Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding7 citations10.1007/978-3-030-74065-8_6

The New Public Management (NPM) and Outsourcing: An African Perspective

2021Palgrave studies of public sector management in AfricaBook chapterSenior author6 citations10.1007/978-3-030-77181-2_8

Achieving university libraries user loyalty through user satisfaction: the role of service quality

2020Journal of Marketing for HIGHER EDUCATIONJournalFirst authorCorresponding44 citations10.1080/08841241.2020.1825030

The influence of Public University library service quality and library Brand image on user loyalty

2020International Review on Public and Nonprofit MarketingJournalFirst authorCorresponding23 citations10.1007/s12208-020-00269-w

Does Corporate Social Responsibility Enhance Political Marketing?

2020Journal of Nonprofit & Public Sector MarketingJournalFirst authorCorresponding16 citations10.1080/10495142.2020.1798850