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Public Service Advertising and Celebrity Endorsement in Ghana · Peerford

Book chapter · Book chapter · 2023

Public Service Advertising and Celebrity Endorsement in Ghana

Christina Appiah-Nimo, Daniel Ofori, Gloria K.Q. Agyapong, Kojo Kakra Twum

Palgrave studies of public sector management in Africa

Closed access
International · 2 countries

Go to the publisher 10.1007/978-3-031-17863-4_2

Citations: 1from other works
Field-weighted impact: 2.621.00 is the world average for its field and year
Among its field: 89th percentileby citations, against works of its field and year
Authors: 4from 3 institutions

Authors

4 authors across 3 institutions in 2 countries

Christina Appiah-NimoFirst authorCorresponding
Daniel Ofori
- University of Cape Coast (GH)
Gloria K.Q. Agyapong
- University of Cape Coast (GH)
as printed: Gloria K. Q. Agyapong
Kojo Kakra TwumSenior author
- Presbyterian University, Ghana (GH)

Countries on it

Czechia
Ghana

Also on it

Tomas Bata University in Zlíneducation · CZ

Fields

A work can sit in several, each with a score

Digital Marketing and Social MediaTopic
Consumer Behavior in Brand Consumption and IdentificationTopic
Media Studies and CommunicationTopic