Gloria K.Q. Agyapong

University of Cape Coastper ORCID

Publishing since 2010, latest 2026

Marketing
Strategy and Management
Organizational Behavior and Human Resource Management
Sociology and Political Science
Information Systems and Management
Business and International Management

In their own words

Marketing of Services
Marketing in MFIs
Environmental Marketing

Publications: 532010–2026
Citations: 856to those papers
h-index: 14i10-index 17
Field-weighted impact: 3.081.00 is the world average
World top 10%: 42%18 of 43 scored papers
Open access: 49%21 of the 43 whose access is recorded

4 other works — preprints, datasets and the like — are listed but not counted.

Google Scholar shows 1,675 citations, h-index 18 and i10-index 26 (1,047 citations and h-index 16 since 2021), as of October 3, 2026. It also counts theses, books and web pages, so it runs higher.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

As their ORCID record read on October 4, 2026

Positions

MARKETING AND SUPPLY CHAIN MANAGEMENTUniversity of Cape Coast

Education

University of Cape Coast

Publications

53 in all

Download CV:PDFWord

Citations received each year

PeerfordGoogle Scholar

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing2140%
Strategy and Management1732%
Organizational Behavior and Human Resource Management1528%
Sociology and Political Science1121%
Information Systems and Management815%
Business and International Management611%
Management Information Systems59%
Economics and Econometrics48%
Accounting36%
Management of Technology and Innovation36%

Social Sciences

Topics most written on

Customer Service Quality and Loyalty13
Consumer Retail Behavior Studies10
Digital Marketing and Social Media8
Technology Adoption and User Behaviour8
Consumer Behavior in Brand Consumption and Identification7
Innovation and Socioeconomic Development6
Environmental Sustainability in Business5
Sustainable Supply Chain Management5
Quality and Supply Management4
Entrepreneurship Studies and Influences3
Innovation and Knowledge Management3
Marketing and Advertising Strategies3

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

23% of their 43 papers with recorded affiliations have a co-author abroad

papers co-written1122334Home

Most frequent partner countries

China4
Czechia3
Australia1
United States1
South Africa1
United Kingdom1

Papers with at least one author in that country.

Institutions written with most

Presbyterian University, GhanaGH7 papers
Ghana Communication Technology UniversityGH4 papers
Beijing University of Chemical TechnologyCN3 papers
Tomas Bata University in ZlínCZ3 papers
Ghana Education ServiceGH2 papers
Dalian Maritime UniversityCN1 paper
University of New EnglandAU1 paper
World BankUS1 paper
Swansea UniversityGB1 paper
Charles Darwin UniversityAU1 paper

Where they publish

International Journal of Marketing Studies4
Journal of Business and Enterprise Development (JOBED)4
Palgrave studies of public sector management in Africa4
International Business Research2
Journal of Financial Services Marketing2
16th Annual International Bata Conference for Ph. D. Students and Young Researchers. DOI

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure9
17Partnerships for the goals7
4Quality education3
5Gender equality2
8Decent work and economic growth2
12Responsible consumption and production2
1No poverty1

Most cited

Analysis of the Antecedents of Customer Loyalty of Telecommunication Industry in Ghana: The Case of Vodafone (Ghana)
International Business Research9
2010117 citationsWorld top 10%Open access · Hybrid
The Effect of Service Quality on Customer Satisfaction in the Utility Industry – A Case of Vodafone (Ghana)
International Journal of Business and Management9
2011116 citationsWorld top 10%Open access · Hybrid

Journal of Agribusiness in Developing and Emerging Economies

Precursors of circular economy practices

2024Cleaner Environmental SystemsJournalOpen access10 citations10.1016/j.cesys.2024.100163

Implications of Monitoring and Evaluation Systems for SMEs in some Selected Metropolis in Ghana

2024Journal of Business and Enterprise Development (JOBED)JournalOpen access6 citations10.47963/jobed.v12i.1529

Contemporary Marketing Practices in Africa: Challenges and Success Factors

2024Management for professionalsBook chapterFirst authorCorresponding0 citations10.1007/978-3-031-70384-3_14

Public Service Advertising and Celebrity Endorsement in Ghana

2023Palgrave studies of public sector management in AfricaBook chapter1 citation10.1007/978-3-031-17863-4_2

Marketing Strategies and Performance of Second-Hand Spare Parts Dealerships: The Role of Environmental Dynamism

2023The Future of Entrepreneurship in Africa: Cross-Sectoral Perspectives Post COVID-19JournalFirst author0 citations

Distribution Channel Strategies and Customer Choice in the Fast-Moving Consumer Goods Industry: A Case Study in the Upper East Region, Ghana

2023Bode, Umuerri (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa–Conference Proceedings 2022ConferenceSenior author5 citations

Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and Requirements

2022Palgrave studies of public sector management in AfricaBook chapterFirst author1 citation10.1007/978-3-031-07293-2_8

Internal Marketing Communications in Ghana’s Public Sector: Conceptualisations and Extension

2022Palgrave studies of public sector management in AfricaBook chapterFirst authorCorresponding2 citations10.1007/978-3-031-07293-2_5

Marketing Communications During a Pandemic: Perspective from a Developing Country

2022Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding1 citation10.1007/978-3-030-95581-6_5

Analysis of Socio-Demographics of Necessity-driven Entrepreneurs in Selected Cities in Ghana

2022Journal of Business and Enterprise Development (JOBED)JournalOpen access0 citations10.47963/jobed.v10i.890

Internal Marketing Communications

2022Public Sector Marketing Communications Volume I: Public Relations and Brand Communication PerspectivesJournalFirst author0 citations

Enhancing Public Sector Quality Performance Using Total Quality Management in Developing Economies

2021Palgrave studies of public sector management in AfricaBook chapterCorresponding9 citations10.1007/978-3-030-77181-2_9

Sales-Orientation and Customer-Orientation on Performance of Direct Sales Executives of Fidelity Bank, Ghana

2020International Journal of Finance & Banking Studies (2147-4486)JournalOpen accessSenior author7 citations10.20525/ijfbs.v9i4.753

Assessing market orientation in the face of a pandemic

202016th Annual International Bata Conference for Ph. D. Students and Young Researchers. DOIJournalSenior author3 citations

Determinants of Customer Satisfaction in the Telecommunication Industry in Ghana: A Study of MTN Ghana Limited

2018International Journal of Marketing StudiesJournalOpen accessSenior author6 citations10.5539/ijms.v10n3p101

Measuring service quality in Ghana: a crossvergence cultural perspective

2017Journal of Financial Services MarketingJournalSenior authorCorresponding17 citations10.1057/s41264-017-0021-x

Examining activities in the E-waste Sector

2017Universities, Entrepreneurship and Devolopment in Africa-Conference ProceedingsJournalSenior author2 citations

Students’ perception about quality of distance education at the University of Cape Coast, Ghana

2016European Journal of Business and ManagementJournal9 citations

Sustainability of microfinance in Ghana: A theoretical perspective

2015Journal of Empirical EconomicsJournalFirst author1 citation

Linking marketing capabilities with firm performance: Evidence from Ghana’s microfinance industry

2015Journal of Business and Enterprise DevelopmentJournalFirst author11 citations

Media Preferences among Consumers: Empirical Evidence from Ghana

2014Developing Country StudiesJournalFirst author1 citation

Market Orientation in the Microfinance Industry: Related Literature

2014International Journal of Management SciencesJournalFirst author3 citations

The Effect of Service Quality on Customer Satisfaction in the Utility Industry – A Case of Vodafone (Ghana)

2011International Journal of Business and ManagementJournalOpen accessFirst authorCorresponding116 citations10.5539/ijbm.v6n5p203

Criteria for Assessing Small and Medium Enterprises’ Borrowers in Ghana

2011International Business ResearchJournalOpen access33 citations10.5539/ibr.v4n4p132

Academic Leadership: The Online Journal (2003-2012)1

Bode, Umuerri (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa–Conference Proceedings 20221

How it can be read

49% free to read, of the 43 recorded

Diamond 8 · 15%Free to read and to publish
Gold 6 · 11%In an open-access journal
Hybrid 6 · 11%Open in a subscription journal
Green 1 · 2%A copy in a repository
Closed 22 · 42%Behind a paywall
Unknown 10 · 19%Not recorded by the source

Financial literacy, access to digital finance and performance of SMEs: Evidence From Central region of Ghana

Cogent Economics & Finance4

2022105 citationsWorld top 10%Open access · Gold

Rediscovering SWOT analysis: The extended version

Academic Leadership: The Online Journal (2003-2012)

201191 citations