Gloria K.Q. Agyapong

University of Cape Coastper ORCID

Publishing since 2010, latest 2026

Marketing
Strategy and Management
Organizational Behavior and Human Resource Management
Sociology and Political Science
Information Systems and Management
Business and International Management

In their own words

Marketing of Services
Marketing in MFIs
Environmental Marketing

Publications: 532010–2026
Citations: 856to those papers
h-index: 14i10-index 17
Field-weighted impact: 3.081.00 is the world average
World top 10%: 42%18 of 43 scored papers
Open access: 49%21 of the 43 whose access is recorded

4 other works — preprints, datasets and the like — are listed but not counted.

Google Scholar shows 1,698 citations, h-index 18 and i10-index 26 (1,070 citations and h-index 16 since 2021), as of October 14, 2026. It also counts theses, books and web pages, so it runs higher.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

As their ORCID record read on October 4, 2026

Positions

MARKETING AND SUPPLY CHAIN MANAGEMENTUniversity of Cape Coast

Education

University of Cape Coast

Publications

53 in all

Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited
2011International Journal of Marketing StudiesJournalOpen access16 citations10.5539/ijms.v3n2p82
Rediscovering SWOT analysis: The extended version
2011Academic Leadership: The Online Journal (2003-2012)

What they work on

From the classification of each paper

Subfields

Marketing2140%
Strategy and Management1732%
Organizational Behavior and Human Resource Management1528%
Sociology and Political Science1121%
Information Systems and Management815%
Business and International Management611%
Management Information Systems59%
Economics and Econometrics48%
Accounting36%
Management of Technology and Innovation36%

Social Sciences

Topics most written on

Customer Service Quality and Loyalty13
Consumer Retail Behavior Studies10
Digital Marketing and Social Media8
Technology Adoption and User Behaviour8
Consumer Behavior in Brand Consumption and Identification7
Innovation and Socioeconomic Development6
Environmental Sustainability in Business5
Sustainable Supply Chain Management5
Quality and Supply Management4
Entrepreneurship Studies and Influences3
Innovation and Knowledge Management3
Marketing and Advertising Strategies3

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

23% of their 43 papers with recorded affiliations have a co-author abroad

papers co-written1122334Home

Most frequent partner countries

China4
Czechia3
Australia1
United Kingdom1
United States1
South Africa1

Papers with at least one author in that country.

Institutions written with most

Presbyterian University, GhanaGH7 papers
Ghana Communication Technology UniversityGH4 papers
Beijing University of Chemical TechnologyCN3 papers
Tomas Bata University in ZlínCZ3 papers
Ghana Education ServiceGH2 papers
Dalian Maritime UniversityCN1 paper
University of New EnglandAU1 paper
World BankUS1 paper
Swansea UniversityGB1 paper
Charles Darwin UniversityAU1 paper

Where they publish

International Journal of Marketing Studies4
Journal of Business and Enterprise Development (JOBED)4
Palgrave studies of public sector management in Africa4
International Business Research2
Journal of Financial Services Marketing2
16th Annual International Bata Conference for Ph. D. Students and Young Researchers. DOI

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure9
17Partnerships for the goals7
4Quality education3
5Gender equality2
8Decent work and economic growth2
12Responsible consumption and production2
1No poverty1

Most cited

Analysis of the Antecedents of Customer Loyalty of Telecommunication Industry in Ghana: The Case of Vodafone (Ghana)
International Business Research9
2010117 citationsWorld top 10%Open access · Hybrid
The Effect of Service Quality on Customer Satisfaction in the Utility Industry – A Case of Vodafone (Ghana)
International Journal of Business and Management9
2011116 citationsWorld top 10%Open access · Hybrid