Book chapter · Book chapter · 2022

Marketing Communications During a Pandemic: Perspective from a Developing Country

Palgrave studies of marketing in emerging economies

Citations: 1from other works
Field-weighted impact: 2.281.00 is the world average for its field and year
Among its field: 89th percentileby citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

Gloria K.Q. AgyapongFirst authorCorresponding
- University of Cape Coast (GH)
as printed: Gloria K. Q. Agyapong