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Media Preferences among Consumers: Empirical Evidence from Ghana · Peerford

Article · Journal · 2014

Media Preferences among Consumers: Empirical Evidence from Ghana

Gloria K.Q. Agyapong, Charles Turkson

Developing Country Studies

Closed access

Citations: 1from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 11th percentileby citations, against works of its field and year
Authors: 2from 1 institution

Authors

2 authors

Gloria K.Q. AgyapongFirst author
- University of Cape Coast (GH)
Charles TurksonSenior author

Development goals

5Gender equality

Country

Ghana

Fields

A work can sit in several, each with a score

Digital Marketing and Social MediaTopic
Consumer Behavior in Brand Consumption and IdentificationTopic

Media, Gender, and AdvertisingTopic