Book chapter · Book chapter · 2022

Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries

Kojo Kakra Twum, Andrews Agya Yalley, Kwamena Minta Nyarku, Masud Ibrahim, Godwyn Manful

Palgrave studies of marketing in emerging economies

• Closed access

Go to the publisher10.1007/978-3-030-81337-6_10