Masud Ibrahim

University of Skills Training and Entrepreneurial Development

Publishing since 2012, latest 2026

Marketing
Organizational Behavior and Human Resource Management
Information Systems and Management
Sociology and Political Science
Strategy and Management
Communication

Publications: 162012–2026
Citations: 164to those papers
h-index: 7i10-index 6
Field-weighted impact: 2.271.00 is the world average
World top 10%: 38%6 of 16 scored papers
Open access: 19%3 papers free to read

3 other works — preprints, datasets and the like — are listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Every institution they have given on a paper.

Publications

16 in all

Actor’s personality traits and value co-creation (VCC) – evidence from the service sector
2026Journal of Services MarketingJournalSenior authorCorresponding0 citations10.1108/jsm-12-2024-0617
The influence of digital technologies on quality service delivery in the public sector: the mediating role of service expectation
2025Future Business Journal

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing956%
Organizational Behavior and Human Resource Management956%
Information Systems and Management744%
Sociology and Political Science531%
Strategy and Management425%
Communication213%
Management of Technology and Innovation213%
Building and Construction16%
Business and International Management16%
Economics and Econometrics16%

Physical Sciences
Social Sciences

Topics most written on

Customer Service Quality and Loyalty7
Technology Adoption and User Behaviour7
Consumer Retail Behavior Studies5
Digital Marketing and Social Media5
Service and Product Innovation5
Digital Platforms and Economics2
Entrepreneurship Studies and Influences2
Family Business Performance and Succession2
Knowledge Management and Sharing2
Consumer Behavior in Brand Consumption and Identification1
Consumer Packaging Perceptions and Trends1
Corporate Social Responsibility Reporting1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

44% of their papers have a co-author abroad

papers co-written1234567Home

Most frequent partner countries

China3
United Arab Emirates2
Hungary2
Rwanda1
South Africa1
Portugal1
Nigeria1

Papers with at least one author in that country.

Institutions written with most

University of Education, WinnebaGH5 papers
Kumasi Technical UniversityGH4 papers
Ghana Institute of Management and Public AdministrationGH4 papers
University of GhanaGH4 papers
Jiangsu UniversityCN3 papers
University of KaposvárHU2 papers
Garden City University CollegeGH2 papers
Komfo Anokye Teaching HospitalGH2 papers
Canadian University of DubaiAE1 paper
University of MinhoPT1 paper

Where they publish

Communications in computer and information science2
International Journal of Service Science Management Engineering and Technology2
Communicatio1
Future Business Journal1
IGI Global eBooks1
Information Development1

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth8
17Partnerships for the goals2
9Industry, innovation and infrastructure1

Most cited

Sustainability reporting among Ghanaian universities
Communicatio
201545 citationsWorld top 10%
Service Recovery, Perceived Fairness, and Customer Satisfaction in the Telecoms Sector in Ghana
International Journal of Service Science Management Engineering and Technology17
201834 citationsWorld top 10%
A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana

The Influence of Digital Transformation on Customer Loyalty in the Banking Sector: The Mediating Role of Customer Experience

2025Communications in computer and information sciencePublicationFirst authorCorresponding0 citations10.1007/978-3-032-04225-5_25

Antecedents of Mobile Banking Apps Adoption Among Consumers in Ghana

2024Communications in computer and information sciencePublicationFirst authorCorresponding0 citations10.1007/978-3-031-72284-4_21

Linking Service Innovation to Organisational Performance

2022International Journal of Service Science Management Engineering and TechnologyJournalOpen accessFirst author14 citations10.4018/ijssmet.295558

Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries

2022Palgrave studies of marketing in emerging economiesBook chapter0 citations10.1007/978-3-030-81337-6_10

Exploring Consumers' Intention to Adopt Mobile Payment Systems in Ghana

2021International Journal of E-Services and Mobile ApplicationsJournalOpen accessFirst author11 citations10.4018/ijesma.285547

Service Recovery, Perceived Fairness, and Customer Satisfaction in the Telecoms Sector in Ghana

2018International Journal of Service Science Management Engineering and TechnologyJournalFirst author34 citations10.4018/ijssmet.2018100105

Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana

2018International Journal of Online MarketingJournalFirst author1 citation10.4018/ijom.2018070105

Interrogation of dialogic potential of university websites in Ghana

2013Information DevelopmentJournalFirst authorCorresponding8 citations10.1177/0266666913510167

International Journal of Bank Marketing

International Journal of E-Services and Mobile Applications1

How it can be read

19% free to read

Diamond 2 · 13%Free to read and to publish
Hybrid 1 · 6%Open in a subscription journal
Closed 13 · 81%Behind a paywall

International Journal of Bank Marketing

201227 citationsWorld top 10%

Linking Service Innovation to Organisational Performance

International Journal of Service Science Management Engineering and Technology9

202214 citationsOpen access · Diamond