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Green Integrated Marketing Communication · Peerford

Book chapter · Book chapter · 2021

Green Integrated Marketing Communication

Kojo Kakra Twum, Andrews Agya Yalley

Palgrave studies of marketing in emerging economies

Closed access
World top 10%

Go to the publisher 10.1007/978-3-030-74065-8_6

Citations: 7from other works
Field-weighted impact: 5.031.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 1 country

Kojo Kakra TwumFirst authorCorresponding
- Presbyterian University, Ghana (GH)
- University of Cape Coast (GH)
Andrews Agya YalleySenior author
- University of Cape Coast (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Marketing and Advertising StrategiesTopic
Consumer Behavior in Brand Consumption and IdentificationTopic

Corporate Identity and ReputationTopic