Robert Ebo Hinson

Ghana Communication Technology University

Publishing since 2004, latest 2026

Sociology and Political Science
Strategy and Management
Marketing
Organizational Behavior and Human Resource Management
Business and International Management
Information Systems and Management

In their own words

Marketing
Business Management
CSR and Sustainability
Communication Technology

Publications: 3112004–2026
Citations: 5,876to those papers
h-index: 39i10-index 135
Field-weighted impact: 4.211.00 is the world average
World top 10%: 47%92 of 194 scored papers
Open access: 23%45 of the 195 whose access is recorded

23 other works — preprints, datasets and the like — are listed but not counted.

Google Scholar shows 9,134 citations, h-index 53 and i10-index 151 (5,663 citations and h-index 40 since 2021), as of October 12, 2026. It also counts theses, books and web pages, so it runs higher.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Publications

311 in all

The future of Africa’s creative industries
2022The Creative Industries and International Business Development in AfricaJournalSenior author3 citations
Africa in the Age of Digitalisation
2022The creative industries and international business development in AfricaJournalSenior author6 citations
New public management in Africa

Download CV:PDFWord

Citations received each year

PeerfordGoogle Scholar

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Sociology and Political Science6019%
Strategy and Management5919%
Marketing4514%
Organizational Behavior and Human Resource Management4314%
Business and International Management3511%
Information Systems and Management3210%
Media Technology279%
Management of Technology and Innovation258%
Communication237%
Economics and Econometrics217%

Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media35
Innovation and Socioeconomic Development34
Customer Service Quality and Loyalty32
ICT Impact and Policies27
Technology Adoption and User Behaviour27
Corporate Social Responsibility Reporting19
Entrepreneurship Studies and Influences18
Consumer Behavior in Brand Consumption and Identification17
Knowledge Management and Sharing15
Diverse Aspects of Tourism Research14
Environmental Sustainability in Business14
Microfinance and Financial Inclusion11

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

76% of their 195 papers with recorded affiliations have a co-author abroad

papers co-written234681538Home

Most frequent partner countries

South Africa76
United Kingdom45
Nigeria38
United States33
Australia15
Rwanda15
Denmark8
United Arab Emirates7

Papers with at least one author in that country.

Institutions written with most

University of GhanaGH165 papers
University of the Free StateZA37 papers
Pan-Atlantic UniversityNG33 papers
University of Professional StudiesGH30 papers
University of the WitwatersrandZA17 papers
University of KigaliRW15 papers
Presbyterian University, GhanaGH14 papers
Drake UniversityUS13 papers
Olabisi Onabanjo UniversityNG12 papers
University of GreenwichGB11 papers

Where they publish

Palgrave studies of marketing in emerging economies23
Palgrave studies of public sector management in Africa18
CRC Press9
African Journal of Business and Economic Research7
International Journal of Bank Marketing6
Springer International Publishing5

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth38
17Partnerships for the goals31
9Industry, innovation and infrastructure15
16Peace, justice and strong institutions10
10Reduced inequalities8
4Quality education3
5Gender equality3
1

Most cited

Mobile money as a driver of digital financial inclusion
Technological Forecasting and Social Change10
2022203 citationsWorld top 10%Open access · Hybrid
Transforming agribusiness in developing countries: SDGs and the role of FinTech
Current Opinion in Environmental Sustainability
2019190 citationsWorld top 10%Open access · Hybrid
Service innovation and customer satisfaction: the role of customer value creation

Every institution they have given on a paper.

2022Springer International PublishingReportFirst author13 citations10.1007/978-3-030-77181-2

The effect of brand heritage in tourists' intention to revisit

2021Journal of Hospitality and Tourism InsightsJournalSenior author37 citations10.1108/jhti-03-2021-0070

Green Marketing: An Introduction

2021Palgrave studies of marketing in emerging economiesBook chapterOpen access31 citations10.1007/978-3-030-74065-8_1

Critical prerequisites for Covid‐19 vaccine acceleration: A developing economy perspective

2021Journal of Public AffairsJournalOpen accessFirst authorCorresponding12 citations10.1002/pa.2723

Exploring Consumers' Intention to Adopt Mobile Payment Systems in Ghana

2021International Journal of E-Services and Mobile ApplicationsJournalOpen access11 citations10.4018/ijesma.285547

Visual Pollution Through Excessive Outdoor Advertisements

2021Palgrave studies of marketing in emerging economiesBook chapter6 citations10.1007/978-3-030-81329-1_8

New Public Management in Africa: An Introduction

2021Palgrave studies of public sector management in AfricaBook chapterFirst author7 citations10.1007/978-3-030-77181-2_1

Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies

2021Palgrave studies of marketing in emerging economiesBook chapterSenior author3 citations10.1007/978-3-030-81329-1_7

Market Orientation in the Public Sector: The Perspective from an Emerging Economy

2021Palgrave studies of public sector management in AfricaBook chapterSenior author4 citations10.1007/978-3-030-77181-2_2

New Frontiers in Hospitality and Tourism Management in Africa

2021Tourism, hospitality & event managementBookOpen accessSenior author5 citations10.1007/978-3-030-70171-0

Introduction: Green Marketing and Management in Emerging Markets—Achieving Success Through People

2021Palgrave studies of marketing in emerging economiesBook chapterFirst author2 citations10.1007/978-3-030-73007-9_1

The Future of Hospitality and Tourism Management in Africa

2021Tourism, hospitality & event managementBook chapterSenior author1 citation10.1007/978-3-030-70171-0_16

Business-to-Business Marketing: An African Perspective. How to Understand and Succeed in Business Marketing in an Emerging Africa

2021University of Groningen research database (University of Groningen / Centre for Information Technology)Book1 citation

Sustainable development in Ghana's gold mines: Clarifying the stakeholder's perspective

2021Journal of Sustainable MiningJournalOpen accessSenior author1 citation10.46873/2300-3960.1088

Introduction: New Frontiers in Hospitality and Tourism Management in Africa

2021Tourism, hospitality & event managementBook chapterSenior author0 citations10.1007/978-3-030-70171-0_1

Sustainability Marketing and African University Brands: The Case of the University of Ghana

2021Palgrave studies of marketing in emerging economiesBook chapterSenior author0 citations10.1007/978-3-030-77204-8_4

Introduction to Marketing Communications: Setting the Scene for Emerging Economies

2021Palgrave studies of marketing in emerging economiesBook chapter0 citations10.1007/978-3-030-81329-1_1

The New Public Management and the Way Forward in Africa

2021Palgrave studies of public sector management in AfricaBook chapterFirst author0 citations10.1007/978-3-030-77181-2_13

Conclusion and Way Forward for Marketing Communications in Emerging Economies

2021Palgrave studies of marketing in emerging economiesBook chapterOpen access0 citations10.1007/978-3-030-81329-1_11

The effect of mobile health service quality on user satisfaction and continual usage

2021Total Quality Management & Business ExcellenceJournal97 citations

Green marketing in emerging markets

2021Springer International PublishingReport30 citations10.1007/978-3-030-74065-8

Does Corporate Social Responsibility Enhance Political Marketing?

2020Journal of Nonprofit & Public Sector MarketingJournalSenior author16 citations10.1080/10495142.2020.1798850

Internationalisation and branding strategy

2020Qualitative Market Research An International JournalJournalFirst author15 citations10.1108/qmr-12-2017-0188

Understanding the market in higher education in Africa

2020Book chapterOpen accessSenior author6 citations10.4324/9780429325816-2

Multinational enterprises' subsidiary initiative-taking: a model for implementing corporate social responsibility

2020International Journal of Multinational Corporation StrategyJournalFirst author2 citations10.1504/ijmcs.2020.114681

Trust and customer engagement in the banking sector in Ghana

2020The Service industries journalJournalSenior author118 citations

Exploring the dialogic communication potential of selected African destinations' place websites

2020Journal of Business ResearchJournalFirst author59 citations

3 Potential symbiotic Sino-African relations and policymaking

2020Chinese Organizations in Sub-Saharan Africa: New Dynamics, New SynergiesJournal1 citation

Introduction to customer service management in Africa: A strategic and operational perspective

2020Customer service management in AfricaJournalFirst author1 citation

Information Development4

How it can be read

23% free to read, of the 195 recorded

Diamond 4 · 1%Free to read and to publish
Gold 12 · 4%In an open-access journal
Hybrid 9 · 3%Open in a subscription journal
Bronze 6 · 2%Free to read, no open licence
Green 14 · 5%A copy in a repository
Closed 150 · 48%Behind a paywall
Unknown 116 · 37%Not recorded by the source

Who funds it

4 of 311 papers name a funder

University of Ghana2
University of Ghana Business School2
Nederlandse Organisatie voor Wetenschappelijk Onderzoek1

11Sustainable cities and communities2

12Responsible consumption and production2

3Good health and well-being1

European Journal of Innovation Management9

2017181 citationsWorld top 10%

Corporate social responsibility (CSR) perspectives of leading firms in Ghana

Corporate Governance17

2007174 citationsWorld top 10%