Book chapter · Book chapter · 2021

Introduction to Marketing Communications: Setting the Scene for Emerging Economies

Thomas Anning‐Dorson, Robert Ebo Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral

Palgrave studies of marketing in emerging economies

• Closed access
• International · 4 countries

Go to the publisher10.1007/978-3-030-81329-1_1