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The effect of brand heritage in tourists' intention to revisit · Peerford

Article · Journal · 2021

The effect of brand heritage in tourists' intention to revisit

Iddrisu Mohammed, Mahmoud Abdulai Mahmoud, Robert Ebo Hinson

Journal of Hospitality and Tourism Insights

Closed access
World top 10%

Go to the publisher 10.1108/jhti-03-2021-0070

Citations: 37from other works
Field-weighted impact: 10.261.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors

Iddrisu MohammedFirst author
- University of Ghana (GH)
Mahmoud Abdulai Mahmoud
- University of Ghana (GH)
Robert Ebo HinsonSenior author
- University of Ghana (GH)

Development goals

8Decent work and economic growth

Country

Ghana

Fields

A work can sit in several, each with a score

Diverse Aspects of Tourism Research

Topic

Consumer Behavior in Brand Consumption and IdentificationTopic

Customer Service Quality and LoyaltyTopic