Mahmoud Abdulai Mahmoud

University of Ghana

Publishing since 2016, latest 2026

Sociology and Political Science
Marketing
Strategy and Management
Organizational Behavior and Human Resource Management
Information Systems and Management
Business and International Management

Publications: 452016–2026
Citations: 1,087to those papers
h-index: 17i10-index 23
Field-weighted impact: 4.021.00 is the world average
World top 10%: 53%24 of 45 scored papers
Open access: 11%5 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

Career

On their papers

Every institution they have given on a paper.

Publications

45 in all

Market Orientation, New Product Development, and Organizational Performance in Ghana’s Fashion Industry
2026Palgrave studies of marketing in emerging economiesBook chapterSenior authorCorresponding0 citations10.1007/978-3-032-27126-6_8
Sustainable Material Management, the Key to Successful Project Management in Africa: A Perspective Article
2026

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What they work on

From the classification of each paper

Subfields

Sociology and Political Science2453%
Marketing1636%
Strategy and Management1431%
Organizational Behavior and Human Resource Management1124%
Information Systems and Management716%
Business and International Management613%
Management of Technology and Innovation613%
Communication511%
Economics and Econometrics49%
Accounting24%

Social Sciences

Topics most written on

Digital Marketing and Social Media14
Customer Service Quality and Loyalty10
Environmental Sustainability in Business9
Diverse Aspects of Tourism Research8
Consumer Behavior in Brand Consumption and Identification7
Entrepreneurship Studies and Influences6
Technology Adoption and User Behaviour6
Corporate Social Responsibility Reporting5
Innovation and Socioeconomic Development5
International Business and FDI5
Knowledge Management and Sharing3
Agricultural Innovations and Practices2

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

36% of their papers have a co-author abroad

papers co-written1234567Home

Most frequent partner countries

South Africa8
United States6
Nigeria3
United Arab Emirates1
Canada1

Papers with at least one author in that country.

Institutions written with most

University of JohannesburgZA7 papers
Ghana Communication Technology UniversityGH7 papers
University of North TexasUS6 papers
Central UniversityGH5 papers
University of Professional StudiesGH4 papers
Lancaster University GhanaGH3 papers
Ho Technical UniversityGH3 papers
Pan-Atlantic UniversityNG2 papers
Ghana Institute of Management and Public AdministrationGH2 papers
Ajman UniversityAE1 paper

Where they publish

Journal of Hospitality and Tourism Insights3
Palgrave studies of marketing in emerging economies3
African Journal of Economic and Management Studies2
Journal of Relationship Marketing2
Management Research Review2
Advances in hospitality, tourism and the services industry (AHTSI) book series

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth13
9Industry, innovation and infrastructure11
17Partnerships for the goals3
2Zero hunger2
1No poverty1
3Good health and well-being1
5Gender equality1
12

Most cited

Service innovation and customer satisfaction: the role of customer value creation
European Journal of Innovation Management9
2017181 citationsWorld top 10%
Market orientation, learning orientation and business performance
International Journal of Bank Marketing9
2016154 citationsWorld top 10%
Customer behavioural intentions towards mobile money services adoption in Ghana

Palgrave studies of marketing in emerging economies

Market Orientation and Ethical Compliance in the Pharmaceutical Industry in a Developing Economy: A Multiple Case Study Approach

2026Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding0 citations10.1007/978-3-032-27134-1_2

Understanding Motivational Factors for Tourist Intention to Visit Botanical Destination: Does Industrialisation Matter?

2026African Journal of Management ResearchJournalOpen accessFirst authorCorresponding0 citations10.4314/ajmr.v33i1.1

Brands in crisis: customer loyalty and corporate reputation

2025Marketing Intelligence & PlanningJournal0 citations10.1108/mip-07-2024-0508

Green marketing mix and repurchase intention: the role of green knowledge

2024African Journal of Economic and Management StudiesJournalFirst author18 citations10.1108/ajems-04-2023-0137

Fundraising through poverty porn: Ethical concerns

2024Journal of Philanthropy and MarketingJournalFirst authorCorresponding2 citations10.1002/nvsm.1869

Exploring the Transformative Role of ChatGPT in Marketing

2024Advances in hospitality, tourism and the services industry (AHTSI) book seriesBook chapter0 citations10.4018/979-8-3693-1239-1.ch006

Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties

2023The International Journal of Entrepreneurship and InnovationJournalFirst authorCorresponding18 citations10.1177/14657503231193996

The effect of brand heritage in tourists' intention to revisit

2021Journal of Hospitality and Tourism InsightsJournal37 citations10.1108/jhti-03-2021-0070

Consumer xenocentrism and foreign goods purchase intention in an emerging economy

2021International Journal of Emerging MarketsJournalFirst author17 citations10.1108/ijoem-08-2020-0911

Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract

2020Developments in marketing science: proceedings of the Academy of Marketing SciencePublication0 citations10.1007/978-3-030-42545-6_75

Social capital and export performance of SMEs in Ghana: the role of firm capabilities

2019African Journal of Economic and Management StudiesJournalSenior author44 citations10.1108/ajems-11-2018-0361

Gender, E-Banking, and Customer Retention

2019Journal of Global MarketingJournalFirst authorCorresponding36 citations10.1080/08911762.2018.1513108

Culture and country choice of international students: evidence from Ghana

2019Journal of Marketing for HIGHER EDUCATIONJournalFirst authorCorresponding21 citations10.1080/08841241.2019.1688444

Market orientation and customer satisfaction: the role of service quality and innovation

2019International Journal of Business and Emerging MarketsJournalSenior author12 citations10.1504/ijbem.2019.10022489

Service innovation and customer satisfaction: the role of customer value creation

2017European Journal of Innovation ManagementJournalFirst author181 citations10.1108/ejim-09-2017-0117

Market orientation and corporate social responsibility: towards an integrated conceptual framework

2017International Journal of Corporate Social ResponsibilityJournalOpen accessFirst authorCorresponding24 citations10.1186/s40991-017-0020-1

Internet-Based Relationship Marketing: A Sub-Saharan African Perspective

2017Journal of Relationship MarketingJournalFirst authorCorresponding10 citations10.1080/15332667.2017.1349555

Market orientation, learning orientation and business performance

2016International Journal of Bank MarketingJournalFirst author154 citations10.1108/ijbm-04-2015-0057

Consumer trust and physician prescription of branded medicines: an exploratory study

2016International Journal of Pharmaceutical and Healthcare MarketingJournalFirst authorCorresponding5 citations10.1108/ijphm-05-2015-0017

Advances in logistics, operations, and management science book series1

African Journal of Management Research1

How it can be read

11% free to read

Diamond 2 · 4%Free to read and to publish
Gold 3 · 7%In an open-access journal
Closed 40 · 89%Behind a paywall

Who funds it

3 of 45 papers name a funder

University of Ghana Business School3
University of Ghana2

Responsible consumption and production

16Peace, justice and strong institutions1

Service Industries Journal

2017107 citationsWorld top 10%

Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions

Sustainability1215

202278 citationsWorld top 10%Open access · Gold