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Gender, E-Banking, and Customer Retention · Peerford

Article · Journal · 2019

Gender, E-Banking, and Customer Retention

Mahmoud Abdulai Mahmoud

Journal of Global Marketing

Closed access
World top 10%

Go to the publisher 10.1080/08911762.2018.1513108

Citations: 36from other works
Field-weighted impact: 7.551.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

Mahmoud Abdulai MahmoudFirst authorCorresponding
- University of Ghana (GH)

Development goals

5Gender equality

Country

Ghana

Fields

A work can sit in several, each with a score

Technology Adoption and User BehaviourTopic
Digital Marketing and Social MediaTopic
Customer Service Quality and LoyaltyTopic