Book chapter · Book chapter · 2026

Market Orientation, New Product Development, and Organizational Performance in Ghana’s Fashion Industry

Sadick Abubakari, Robert E. Hinson, Mahmoud Abdulai Mahmoud

Palgrave studies of marketing in emerging economies

• Closed access
• World top 10%

Go to the publisher10.1007/978-3-032-27126-6_8