Article · Journal · 2024

Short video narratives, brand equity dimensions and horti-tourism patronage: does real-world video matter?

Journal of Hospitality and Tourism Insights

Citations: 7from other works
Field-weighted impact: 2.101.00 is the world average for its field and year
Among its field: 88th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country