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Exploring the Transformative Role of ChatGPT in Marketing · Peerford

Book chapter · Book chapter · 2024

Exploring the Transformative Role of ChatGPT in Marketing

Michael Boadi Nyamekye, George Cudjoe Agbemabiese, Mahmoud Abdulai Mahmoud, Patrick Amfo Anim, Emmanuel Arthur, Gloria Sraha and 1 more

Advances in hospitality, tourism and the services industry (AHTSI) book series

Closed access

Go to the publisher 10.4018/979-8-3693-1239-1.ch006

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 6th percentileby citations, against works of its field and year
Authors: 7from 3 institutions

Authors

7 authors across 3 institutions in 1 country

Michael Boadi NyamekyeFirst author
- University of Professional Studies (GH)
George Cudjoe Agbemabiese
- University of Professional Studies (GH)
Mahmoud Abdulai Mahmoud
- University of Ghana (GH)
Patrick Amfo Anim
- Lancaster University Ghana (GH)
Emmanuel Arthur
- Lancaster University Ghana (GH)
Gloria Sraha

Lancaster University Ghana (GH)

as printed: Gloria Ama Konadu Sraha

Fidelis QuansahSenior author

University of Professional Studies (GH)

Development goals

9Industry, innovation and infrastructure

Country

Ghana

Fields

A work can sit in several, each with a score

Artificial Intelligence in Healthcare and EducationTopic
AI in Service InteractionsTopic
FinTech, Crowdfunding, Digital FinanceTopic