Book · Book · 2021
Business-to-Business Marketing: An African Perspective. How to Understand and Succeed in Business Marketing in an Emerging Africa
Nnamdi Oguji, Richard Owusu, Robert Ebo Hinson, Ogechi Adeola
University of Groningen research database (University of Groningen / Centre for Information Technology)
- Closed access
- International · 4 countries
- Citations
- 1Citationsfrom other works
- Field-weighted impact
- 0.33Field-weighted impact1.00 is the world average for its field and year
- Among its field
- 58th percentileAmong its fieldby citations, against works of its field and year
- Authors
- 4Authorsfrom 4 institutions