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Green Marketing: An Introduction · Peerford

Book chapter · Book chapter · 2021

Green Marketing: An Introduction

Chipo Mukonza, Robert Ebo Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayça Can Kirgiz

Palgrave studies of marketing in emerging economies

Open access · Green
World top 1%
International · 5 countries

Read it 10.1007/978-3-030-74065-8_1

Citations: 31from other works
Field-weighted impact: 26.371.00 is the world average for its field and year
Among its field: Top 1%by citations, against works of its field and year
Authors: 6from 6 institutions

Authors

6 authors across 6 institutions in 5 countries

Chipo MukonzaFirst authorCorresponding
- Tshwane University of Technology (ZA)
Robert Ebo Hinson
- University of Ghana (GH)
as printed: Robert E. Hinson
Ogechi Adeola
- Pan-Atlantic University (NG)
Isaiah Adisa
- Olabisi Onabanjo University (NG)
Emmanuel Mogaji
Ayça Can KirgizSenior author

Development goals

15Life on land
12Responsible consumption and production

Countries on it

United Kingdom
Ghana
Nigeria
Turkey
South Africa

Also on it

Istanbul Kent Universityeducation · TR
University of Greenwicheducation · GB

Fields

A work can sit in several, each with a score

Environmental Sustainability in BusinessTopic
Sustainable Supply Chain ManagementTopic
Consumer Behavior in Brand Consumption and IdentificationTopic