Book chapter · Book chapter · 2021

Conclusion and Way Forward for Marketing Communications in Emerging Economies

Thomas Anning‐Dorson, Robert Ebo Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral

Palgrave studies of marketing in emerging economies

• Open access · Green
• International · 4 countries

Read it10.1007/978-3-030-81329-1_11