Book chapter · Book chapter · 2022

Marketing Communications and Brand Development: An Introduction

Palgrave studies of marketing in emerging economies

Citations: 1from other works
Field-weighted impact: 2.241.00 is the world average for its field and year
Among its field: 88th percentileby citations, against works of its field and year
Authors: 3from 3 institutions

Authors

3 authors across 3 institutions in 3 countries