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Green Brand Equity in an Emerging Economy: Ghana in Perspective · Peerford

Book chapter · Book chapter · 2022

Green Brand Equity in an Emerging Economy: Ghana in Perspective

Ebenezer Asare Effah, Robert Ebo Hinson

Palgrave studies of marketing in emerging economies

Closed access
World top 10%

Go to the publisher 10.1007/978-3-030-82572-0_9

Citations: 6from other works
Field-weighted impact: 4.811.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 1 country

Ebenezer Asare EffahFirst author
- Central University (GH)
Robert Ebo HinsonSenior authorCorresponding
- University of Ghana (GH)
as printed: Robert E. Hinson

Development goals

9Industry, innovation and infrastructure

Country

Ghana

Fields

A work can sit in several, each with a score

Environmental Sustainability in BusinessTopic

Consumer Behavior in Brand Consumption and IdentificationTopic

Consumer Packaging Perceptions and TrendsTopic