Book chapter · Book chapter · 2022

Digital Tools and Platforms as the New Marketplace: Driving Digital Business in Africa

Ogechi Adeola, Robert Ebo Hinson, Jude N. Edeh, Isaiah Adisa

Palgrave studies of marketing in emerging economies

• Closed access
• International · 3 countries

Go to the publisher10.1007/978-3-030-93499-6_13