Book chapter · Book chapter · 2022

Bank Brand Avoidance: Service Perspectives from Nigeria and Ghana

Palgrave studies of marketing in emerging economies

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 25th percentileby citations, against works of its field and year
Authors: 4from 3 institutions

Authors

4 authors across 3 institutions in 3 countries

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