Book chapter · Book chapter · 2022

Digital Channels Catalysing Businesses in Fast-Expanding African Markets

Palgrave studies of marketing in emerging economies

Citations: 1from other works
Field-weighted impact: 0.821.00 is the world average for its field and year
Among its field: 68th percentileby citations, against works of its field and year
Authors: 4from 4 institutions

Authors

4 authors across 4 institutions in 3 countries

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