Mohammed Majeed

Tamale Technical University

Also at Ghana Communication Technology Universityfrom their recent papers

Publishing since 2020, latest 2026

Marketing
Sociology and Political Science
Management Information Systems
Information Systems and Management
Strategy and Management
Information Systems

Publications: 1042020–2026
Citations: 484to those papers
h-index: 10i10-index 12
Field-weighted impact: 3.341.00 is the world average
World top 10%: 34%34 of 101 scored papers
Open access: 13%13 papers free to read

10 other works — preprints, datasets and the like — are listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Career

On their papers

Every institution they have given on a paper.

Publications

104 in all

Challenges of SMEs Adoption of Big Data in Africa
2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst author3 citations10.2174/9789815223378124030006
Future of Customer Engagement Through Marketing Intelligence
2024Advances in logistics, operations, and management science book seriesBook chapter

Download CV:PDFWord

Sociology and Political Science2524%

Management Information Systems2423%

Information Systems and Management1918%

Strategy and Management1918%

Information Systems1716%

Organizational Behavior and Human Resource Management1313%

Artificial Intelligence99%

Management of Technology and Innovation99%

Economics and Econometrics88%

Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media24
Technology Adoption and User Behaviour19
Environmental Sustainability in Business16
Big Data and Business Intelligence15
Consumer Behavior in Brand Consumption and Identification13
Sustainable Supply Chain Management11
Blockchain Technology Applications and Security10
Customer Service Quality and Loyalty10
FinTech, Crowdfunding, Digital Finance8
Consumer Retail Behavior Studies7
Innovation and Socioeconomic Development6
AI in Service Interactions5

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

24% of their papers have a co-author abroad

papers co-written1234567Home

Most frequent partner countries

India11
Côte d’Ivoire6
United States5
South Africa2
Nigeria2
Finland1
Spain1
Iraq1

Papers with at least one author in that country.

Institutions written with most

Tamale Teaching HospitalGH95 papers
Ghana Communication Technology UniversityGH32 papers
Valley View UniversityGH10 papers
Ghana Education ServiceGH8 papers
University for Development StudiesGH7 papers
University of GhanaGH7 papers
Accra Technical UniversityGH7 papers
International University of Grand BassamCI6 papers
University of Professional StudiesGH6 papers
The Forestry Commission of GhanaGH5 papers

Where they publish

BENTHAM SCIENCE PUBLISHERS eBooks38
Lecture notes in networks and systems9
Advances in marketing, customer relationship management, and e-services book series6
Palgrave studies of marketing in emerging economies5
Cogent Business & Management3
Advances in computational intelligence and robotics book series2
Advances in finance, accounting, and economics book series2
Advances in logistics, operations, and management science book series2

How it can be read

13% free to read

Diamond 4 · 4%Free to read and to publish
Gold 7 · 7%In an open-access journal
Bronze 1 · 1%Free to read, no open licence
Green 1 · 1%A copy in a repository
Closed 91 · 88%Behind a paywall

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure22
8Decent work and economic growth12
17Partnerships for the goals5
10Reduced inequalities3
4Quality education2
15Life on land2
12Responsible consumption and production1
16Peace, justice and strong institutions1

Most cited

An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry
Cogent Business & Management
2022128 citationsWorld top 10%Open access · Gold
The influence of social media on purchase intention: The mediating role of brand equity
Cogent Business & Management
2021114 citationsWorld top 10%Open access · Gold
Exploring customer loyalty following service recovery: a replication study in the Ghanaian hotel industry
Journal of Hospitality and Tourism Insights17
202028 citationsWorld top 10%
Green dynamic capability and sustainability performance: the roles of green innovation and green sustainability of manufacturing firms
Discover Sustainability
202520 citationsWorld top 10%Open access · Gold
Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
Palgrave studies of marketing in emerging economies15
202213 citationsWorld top 10%

Artificial Intelligence in Business Management

2024BENTHAM SCIENCE PUBLISHERS eBooksBookFirst authorCorresponding3 citations10.2174/97898152382111240101

Product and the Internet of Things (IoT)

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapter1 citation10.2174/9789815322880124010004

Hospitality and Tourism Value Co-Creation in the Light of Artificial Intelligence

2024Advances in marketing, customer relationship management, and e-services book seriesBook chapterFirst authorCorresponding2 citations10.4018/979-8-3693-2367-0.ch005

Factors Influencing the Adoption of Big Data amongst SMEs in Africa

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst author1 citation10.2174/9789815223378124030008

Utilizing Technology for Sustainable Resource Management Solutions

2024Advances in logistics, operations, and management science book seriesBook chapter1 citation10.4018/979-8-3693-2346-5.ch002

The Autonomy of Central Banks and Digital Currency

2024Advances in finance, accounting, and economics book seriesBook chapterSenior author1 citation10.4018/979-8-3693-6321-8.ch012

Effect of Big Data on SMEs Performance

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding0 citations10.2174/9789815223347124020008

Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterSenior author0 citations10.2174/9789815223378124030004

Building Strong University Brand Equity Through Public Relations

2024Advances in marketing, customer relationship management, and e-services book seriesBook chapterSenior author0 citations10.4018/979-8-3693-3326-6.ch016

Challenges Faced When Utilizing Service Bots in the Hospitality and Tourism Industry

2024Advances in hospitality, tourism and the services industry (AHTSI) book seriesBook chapterSenior author0 citations10.4018/979-8-3693-5903-7.ch013

Artificial Intelligence and Aspects of Marketing

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding0 citations10.2174/9789815238211124010003

The Role of AI in Promoting Responsible and Sustainable Tourism

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding0 citations10.2174/9789815238211124010008

Artificial Intelligence and Innovation in Organizations

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding0 citations10.2174/9789815238211124010009

The Role of Artificial Intelligence on Firm's Human Resources Management

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding0 citations10.2174/9789815238211124010007

Machine Learning for Marketing Practitioners

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding0 citations10.2174/9789815238211124010005

Artificial Intelligence (AI) on Management of Finance and Accounts

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding0 citations10.2174/9789815238211124010006

Emerging Trends and Innovations of Artificial Intelligence in the Accounting and Financial Landscape

2024Advances in computational intelligence and robotics book seriesBook chapter0 citations10.4018/979-8-3693-5380-6.ch023

A Study on Decentralized Financial Technologies and Indigenous Economies in Indian Context

2024Advances in finance, accounting, and economics book seriesBook chapter0 citations10.4018/979-8-3693-7924-0.ch001

Internet of Things (IoT) and Pricing

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapter0 citations10.2174/9789815322880124010005

Internet of Things and Marketing Mix

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding0 citations10.2174/9789815322880124010007

Internet of Things in Marketing: An Introduction

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst author0 citations10.2174/9789815322880124010003

Internet of Things in Marketing: The Customer Experience

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapter0 citations10.2174/9789815322880124010009

Promotion and the Internet of Things

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst author0 citations10.2174/9789815322880124010006

Place/Distribution and the Internet of Things

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst author0 citations10.2174/9789815322880124010008

The Impact of Social Media on Consumer Purchase Behaviour

2023Lecture notes in networks and systemsBook chapter5 citations10.1007/978-981-19-9888-1_12

Drivers and Challenges of Social Media Usage in Ghana’s Local Government Administration

2023Palgrave studies of public sector management in AfricaBook chapterFirst authorCorresponding3 citations10.1007/978-3-031-17863-4_6

Does Blockchain and Internet of Things (BCoT) Help in Managing Customer Data?

2023Advances in marketing, customer relationship management, and e-services book seriesBook chapter3 citations10.4018/978-1-6684-7649-9.ch002

The Impact of IT Capabilities on Competitive Advantage

2023Lecture notes in networks and systemsBook chapter2 citations10.1007/978-981-19-9888-1_2

Opportunities and Challenges Associated with Online/Blended Teaching-Learning

2023BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding3 citations10.2174/9789815124750123010010

Predicting the Future of Education in the Light of Artificial Intelligence

2023BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst authorCorresponding3 citations10.2174/9789815124750123010014

Challenges of Blockchain Implementation for Patient Services

2023Advances in marketing, customer relationship management, and e-services book seriesBook chapterSenior author0 citations10.4018/978-1-6684-7649-9.ch014

Blockchain for Student Experience

2023Advances in marketing, customer relationship management, and e-services book seriesBook chapterSenior author0 citations10.4018/978-1-6684-7649-9.ch011

Challenges of Blockchain Usage in the Education Sector

2023Advances in marketing, customer relationship management, and e-services book seriesBook chapter0 citations10.4018/978-1-6684-7649-9.ch013

Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets

2022Palgrave studies of marketing in emerging economiesBook chapterFirst author13 citations10.1007/978-3-030-82572-0_7

Critical Green Innovation Themes for Brand Development in Emerging Markets

2022Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding3 citations10.1007/978-3-030-95581-6_11

Green Marketing Communication and Consumer Response in Emerging Markets

2022Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding1 citation10.1007/978-3-030-82572-0_3

Firm Focus, Market Orientation and Firm Performance within the Health Insurance Industry

2022Asia-Pacific Management Accounting JournalJournalOpen accessFirst author0 citations10.24191/apmaj.v17i1-01