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The Impact of Social Media on Consumer Purchase Behaviour · Peerford

Book chapter · Book chapter · 2023

The Impact of Social Media on Consumer Purchase Behaviour

Seidu Alhassan, Mohammed Majeed, Awini Gideon, Salifu Shani

Lecture notes in networks and systems

Closed access
World top 10%
International · 2 countries

Go to the publisher 10.1007/978-981-19-9888-1_12

Citations: 5from other works
Field-weighted impact: 14.301.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 4from 4 institutions

Authors

4 authors across 4 institutions in 2 countries

Seidu AlhassanFirst authorCorresponding
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Mohammed Majeed
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Awini Gideon
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Salifu ShaniSenior author

Countries on it

Ghana

Also on it

The Chicago Schooleducation · US

Fields

A work can sit in several, each with a score

Digital Marketing and Social MediaTopic
Technology Adoption and User BehaviourTopic
Consumer Behavior in Brand Consumption and IdentificationTopic