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Future of Customer Engagement Through Marketing Intelligence · Peerford

Book chapter · Book chapter · 2024

Future of Customer Engagement Through Marketing Intelligence

Mohammed Majeed, Jonas Yomboi, Alhassan Fatawu, Alhassan Seidu

Advances in logistics, operations, and management science book series

Closed access
World top 10%

Go to the publisher 10.4018/979-8-3693-2346-5.ch020

Citations: 3from other works
Field-weighted impact: 2.891.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 4from 3 institutions

Authors

4 authors across 3 institutions in 1 country

Mohammed MajeedFirst author
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
as printed: Majeed Mohammed
Jonas Yomboi
- Ghana Education Service (GH)
Alhassan Fatawu
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
as printed: Alhassan Fataw
Alhassan SeiduSenior author
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)

Development goals

9Industry, innovation and infrastructure

Country

Ghana

Fields

A work can sit in several, each with a score

Big Data and Business IntelligenceTopic
Consumer Retail Behavior StudiesTopic
Digital Marketing and Social MediaTopic