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Building Strong University Brand Equity Through Public Relations · Peerford

Book chapter · Book chapter · 2024

Building Strong University Brand Equity Through Public Relations

Ebenezer Asare Effah, Elikem Chosniel Ocloo, Isaac Sewornu Coffie, William Adomako Kankam, Mohammed Majeed

Advances in marketing, customer relationship management, and e-services book series

Closed access

Go to the publisher 10.4018/979-8-3693-3326-6.ch016

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 33rd percentileby citations, against works of its field and year
Authors: 5from 3 institutions

Authors

5 authors across 3 institutions in 1 country

Ebenezer Asare EffahFirst author
- Accra Technical University (GH)
Elikem Chosniel Ocloo
- Accra Technical University (GH)
Isaac Sewornu Coffie
- Accra Technical University (GH)
William Adomako Kankam
- Cape Coast Technical University (GH)
Mohammed MajeedSenior author
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Corporate Identity and ReputationTopic
Consumer Behavior in Brand Consumption and IdentificationTopic
Digital Marketing and Social MediaTopic