Isaac Sewornu Coffie

Accra Technical University

Also at North-West Universityfrom their recent papers

Publishing since 2021, latest 2026

Sociology and Political Science
Marketing
Economics and Econometrics
Information Systems and Management
Business and International Management
Organizational Behavior and Human Resource Management

Publications: 332021–2026
Citations: 134to those papers
h-index: 7i10-index 3
Field-weighted impact: 3.021.00 is the world average
World top 10%: 55%18 of 33 scored papers
Open access: 30%10 papers free to read

1 other work — a preprint, a dataset or the like — is listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Sociology and Political Science1752%

Career

On their papers

Every institution they have given on a paper.

Publications

33 in all

Awareness matters: the influence of back-end quality assurance measures on satisfaction and brand equity in fast-food restaurants
2026Journal of Hospitality and Tourism InsightsJournalOpen accessFirst author0 citations10.1108/jhti-10-2025-1152
The Social Risks of Predatory Monetisation Schemes on Gaming Addictive Behaviour: Implications for Upstream Social Marketing

Download CV:PDFWord

Economics and Econometrics824%

Information Systems and Management824%

Business and International Management721%

Organizational Behavior and Human Resource Management618%

Strategy and Management515%

Applied Psychology39%

Clinical Psychology39%

Management of Technology and Innovation39%

Topics most written on

Digital Marketing and Social Media13
Consumer Behavior in Brand Consumption and Identification8
Technology Adoption and User Behaviour8
Innovation and Socioeconomic Development7
COVID-19 Pandemic Impacts6
Customer Service Quality and Loyalty4
Behavioral Health and Interventions3
Entrepreneurship Studies and Influences3
Consumer Retail Behavior Studies2
Corporate Identity and Reputation2
Corporate Social Responsibility Reporting2
COVID-19 and Mental Health2

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

30% of their papers have a co-author abroad

papers co-written13467910Home

Most frequent partner countries

South Africa12
China1
Rwanda1

Papers with at least one author in that country.

Institutions written with most

University of GhanaGH12 papers
North-West UniversityZA8 papers
Accra Institute of TechnologyGH5 papers
Vaal University of TechnologyZA5 papers
Cape Coast Technical UniversityGH3 papers
Durban University of TechnologyZA2 papers
Tamale Teaching HospitalGH2 papers
Ghana Communication Technology UniversityGH2 papers
University of the WitwatersrandZA2 papers
Tamale Technical UniversityGH2 papers

Where they publish

Social Marketing Quarterly3
Advances in marketing, customer relationship management, and e-services book series2
International Journal of Business and Emerging Markets2
Journal of Product & Brand Management2
Journal of Social Marketing2
Palgrave studies of marketing in emerging economies2
Palgrave studies of public sector management in Africa2
Advances in higher education and professional development book series1

How it can be read

30% free to read

Diamond 1 · 3%Free to read and to publish
Gold 3 · 9%In an open-access journal
Hybrid 4 · 12%Open in a subscription journal
Bronze 2 · 6%Free to read, no open licence
Closed 23 · 70%

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth5
3Good health and well-being3
10Reduced inequalities2
1No poverty1
4Quality education1
15Life on land1
17Partnerships for the goals1

Social Marketing Quarterly

B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAM

2025Social Sciences & Humanities OpenJournalOpen accessSenior authorCorresponding8 citations10.1016/j.ssaho.2025.101731

Building Strong University Brand Equity Through Public Relations

2024Advances in marketing, customer relationship management, and e-services book seriesBook chapter0 citations10.4018/979-8-3693-3326-6.ch016

Encouraging Continuous Usage of Wearable Activity Trackers: The Interplay of Perceived Severity, Susceptibility and Social Media Influencers

2024International Journal of Environmental Research and Public HealthJournalOpen accessSenior authorCorresponding5 citations10.3390/ijerph21121549

Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

2023International Review on Public and Nonprofit MarketingJournalOpen accessFirst authorCorresponding9 citations10.1007/s12208-023-00370-w

Social Media Communication and Sustainability Perception in Business

2023Advances in marketing, customer relationship management, and e-services book seriesBook chapter2 citations10.4018/978-1-6684-8681-8.ch007

Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era

2023Advances in logistics, operations, and management science book seriesBook chapter2 citations10.4018/978-1-6684-9843-9.ch014

Exploring the Challenges of Virtual Teaching and Learning From a Developing African Country Context

2023Advances in higher education and professional development book seriesBook chapterSenior author1 citation10.4018/978-1-6684-7059-6.ch011

Influencing Behavior Change through Corporate Social Marketing: Evidence from Ghana

2022Journal of Nonprofit & Public Sector MarketingJournalSenior author5 citations10.1080/10495142.2022.2133064

Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies

2021Palgrave studies of marketing in emerging economiesBook chapterFirst author3 citations10.1007/978-3-030-81329-1_7

Market Orientation in the Public Sector: The Perspective from an Emerging Economy

2021Palgrave studies of public sector management in AfricaBook chapterFirst author4 citations10.1007/978-3-030-77181-2_2

Who funds it

2 of 33 papers name a funder

European Commission1
North-West University1