Article · Journal · 2025

Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives

Journal of Product & Brand Management

Citations: 1from other works
Field-weighted impact: 1.911.00 is the world average for its field and year
Among its field: 88th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 2 countries

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