Artigo · Revista · 2025

Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk

Journal of Product & Brand Management

• Acesso fechado
• Internacional · 2 países

Ir para a editora10.1108/jpbm-07-2024-5356