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Internet of Things in Marketing: An Introduction · Peerford

Book chapter · Book chapter · 2024

Internet of Things in Marketing: An Introduction

Mohammed Majeed, Vijaya Kittu Manda, Sulemana Ibrahim, Esther Asiedu

BENTHAM SCIENCE PUBLISHERS eBooks

Closed access

Go to the publisher 10.2174/9789815322880124010003

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 60th percentileby citations, against works of its field and year
Authors: 4from 2 institutions

Authors

4 authors across 2 institutions in 1 country

Mohammed MajeedFirst author
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Vijaya Kittu Manda
Sulemana Ibrahim
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Esther AsieduSenior author
- Ghana Communication Technology University (GH)

Development goals

9Industry, innovation and infrastructure

Country

Ghana

Fields

A work can sit in several, each with a score

Big Data and Business IntelligenceTopic