Book chapter · Book chapter · 2022

Omnichannel Integration Quality, Perceived Value, and Brand Loyalty in the Consumer Electronics Market: The Mediating Effect of Consumer Personality

Charles Asare, Mohammed Majeed, Nana Arko-Cole

Lecture notes in networks and systems

• Closed access
• World top 10%

Go to the publisher10.1007/978-981-19-0619-0_4