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Esther O. Duodu · Peerford

Data Link Institute of Business and Technology / Scholars

ED

Esther O. Duodu

Data Link Institute of Business and Technology

Publishing since 2016, latest 2019

Cognitive Neuroscience
Experimental and Cognitive Psychology
Applied Psychology

Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 32016–2019
Citations: 6to those papers
h-index: 2i10-index 0
Field-weighted impact: 1.001.00 is the world average
World top 10%: 0%0 of 3 scored papers
Open access: 0%0 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

Publications

3 in all

Newest Most cited Oldest Title

Search their publications by title

Measuring Consumer Behavior Using Neuroscience Methods in Marketing
2019Advances in marketing, customer relationship management, and e-services book seriesBook chapterSenior author0 citations10.4018/978-1-5225-7906-9.ch002
Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour
2018IGI Global eBooks

What they work on

From the classification of each paper

Subfields

Cognitive Neuroscience3100%
Experimental and Cognitive Psychology3100%
Applied Psychology267%

Life Sciences
Social Sciences

Topics most written on

Creativity in Education and Neuroscience3
Neural and Behavioral Psychology Studies3
Behavioral Health and Interventions2

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

Most frequent partner countries

Papers with at least one author in that country.

Institutions written with most

Central UniversityGH3 papers
University of Education, WinnebaGH3 papers

Where they publish

Advances in marketing, customer relationship management, and e-services book series2
IGI Global eBooks1

How it can be read

0% free to read

Closed 3 · 100%Behind a paywall

Development goals addressed

From each paper’s title and abstract

17Partnerships for the goals3

Most cited

Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour
IGI Global eBooks17
20184 citations
Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour
Advances in marketing, customer relationship management, and e-services book series17
20162 citations
Measuring Consumer Behavior Using Neuroscience Methods in Marketing
Advances in marketing, customer relationship management, and e-services book series

Book chapter

Senior author

4 citations

10.4018/978-1-5225-5478-3.ch015

Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour

2016Advances in marketing, customer relationship management, and e-services book seriesBook chapterSenior author2 citations10.4018/978-1-5225-0282-1.ch012

17

20190 citations