Book chapter · Book chapter · 2019

Measuring Consumer Behavior Using Neuroscience Methods in Marketing

Advances in marketing, customer relationship management, and e-services book series

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 1st percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country