Book chapter · Book chapter · 2016

Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour

Advances in marketing, customer relationship management, and e-services book series

Citations: 2from other works
Field-weighted impact: 1.671.00 is the world average for its field and year
Among its field: 83rd percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country